Discover Ames is the official destination marketing organization for the city of Ames and the surrounding area. We attract and secure meetings, conventions, events, and visitors for Ames and Iowa State University. We provide unparalleled services to groups and visitors as well as enhance the quality of life for the Ames community. The Ames tourism industry accounts for a major and irreplaceable source of revenue for our restaurants, shops, cultural organizations, attractions, and hotels. Discover Ames enhances the overall Ames experience and contributes to the economic well-being of the city through leadership and innovation in the hospitality industry.